UNL Campus Recreation and Corporate Partners
A Winning Formula


From acquiring new customers to developing long-term relationships with the University of Nebraska-Lincoln community, Nebraska Campus Recreation can provide the ideal marketing platform for reaching the student and campus markets. Our Corporate Sponsorship program has produced a winning formula for both local and Fortune 500 businesses to directly market their goods and services responsibly to our members while achieving the following measurable objectives:

  • Reach a target market of 22,000, 18-24 year olds
  • Impact purchasing decisions
  • Enforce and grow brand awareness
  • Demonstrate and sell new products
  • Differentiate product from competitors
  • Drive sales on campus
  • Collect market research
  • Commitment to the fitness and rec sports for life

UNL Campus Recreation

Campus Recreation boasts one of the largest and finest collegiate recreation programs in the United States. Recognized on a campus and national level for program quality and innovation, over 25,000 student, campus, and community facility members are served annually.

The University of Nebraska-Lincoln

The University of Nebraska-Lincoln is one of the nation's leading teaching institutions, and a research leader with a wide array of grant-funded projects aimed at broadening knowledge in the sciences and humanities. There are over 22,000 students enrolled at Nebraska, representing a wide range of racial, ethnic, economic, cultural, and geographical backgrounds. This dynamic mix produces the wide range of opinion and perspective essential to a great university.

Measurable Impact

1. Competitive Advantage - Become recognized as an exclusive category sponsor for UNL Campus Recreation. Your competitors will not be afforded this opportunity.

2. Brand Identification - Reinforce your brand with logo placement on all collateral materials including promotional literature and the annual adult and youth program brochures.

3. Heightened Visibility - Receive extensive exposure delivered through banner placement in prominent high traffic areas located strategically in the Campus Recreation Center and other recreational sports facilities.

4. Database Marketing - Incorporate your corporate logo and link with targeted customized database email-marketing campaigns.

5. On-Site Recognition - Market directly to target audiences with creative on-site sampling. All sampling events will be supported with a targeted database email campaign.

6. Client Entertainment - Receive discounted use of recreational sports facilities for your employees and corporate partners.

7. Cause-Related Marketing - Develop promotional opportunities that generate philanthropy awareness and funding for the UNL Campus Recreation Development Fund.

8. Event Marketing - Become a part of GET REC'd one of the elite college marketing festivals in the nation. This two-day festival will attract over 20,000 attendees and features over 100 local and Fortune 500 company sponsors and exhibitors.

9. Limitless Opportunities - Create an experience that will define your corporate presence for a lifetime.

Guaranteed Visibility on Campus Recreation Web Sites

  • Over 1 million hits annually to the department's web sites
  • 500,000 annual Corporate Sponsor logo impressions included in targeted database email marketing campaigns
  • 200,000 visitors found our web site through Google, Yahoo and other search engines
  • 100,000 average number of monthly hits to the department's web site
  • 10,000 average number of monthly distinct viewers

Campus Recreation Publications and Distributions

  • 40,000 adult and youth brochures distributed bi-annually to students, campus and community members
  • 56,000 flyers sent to targeted campus and community audiences
  • 35,000 promotional packs distributed annually
  • 5,000 t-shirts distributed for special events and programming
  • Street Team marketing capabilities where peers distribute your materials to their peers

Campus Recreation Facilities (Indoor and Outdoor)

  • 800,000 Member and non-members annual visits
  • 210,000 square feet of indoor program space
  • 34 acres of outdoor program space
  • Open 348 days annually
  • 6,000 operating hours per year - seven days a week excluding holidays
  • 2,500 average member and non-member visits per day during the academic year

Campus Recreation Demographics Overview

  • 100% of the student population are members
  • 80% of the students participating in rec sports and fitness activities
  • 1000 UNL faculty/staff members
  • 11,000 student athletes compete in Intramural Sports and Sport Clubs programs
  • 600 career, part time and seasonal staff

    Undergraduate

    • 4,411 Freshman or 78% of the Freshman Class
    • 3,213 Sophomore or 85% of the Sophomore Class
    • 4,210 Junior or 67% of the Junior Class
    • 5,078 Senior or 71% of the Senior Class

    Graduate

    • 4,638 Masters or 63% of the Masters Division

For more information on UNL Campus Recreation Corporate Partnership Opportunities:

Deb Johnson
Associate Director for External Relations
(402) 472-4772
djohnson10@unl.edu